The 10th annual SAFE Roads campaign kicked off today, a joint initiative targeted to educate motorists across Manitoba, reminding them to slow down when driving past construction projects, road maintenance workers and emergency responders.

SAFE Roads Committee members are joining forces with Minister Erna Braun; Minister Steve Ashton; Winnipeg Mayor Brian Bowman; Jamie Hall, Chief Operating Officer of SAFE Work Manitoba; and Bryan Luce, Vice President of Manitoba Hydro to raise awareness around safe driving practices and to slow down when approaching designated work sites.

The SAFE Roads campaign includes radio, billboard and transit bus ads urging speeding motorists to slow down and raise awareness of Manitoba’s roads as a workplace. The ads feature the message "This is my workplace. Slow down."

"Our research shows that 84 per cent of people who are aware of the SAFE Roads campaign become more considerate, empathetic and understanding of workers and their designated work zones," said Chris Lorenc, President of the Manitoba Heavy Construction Association (MHCA) and chair of the SAFE Roads Committee.

SAFE Roads is a joint safety effort between the following community stakeholders:

• City of Winnipeg Public Works
• City of Brandon
• Construction Safety Association of Manitoba (CSAM)
• Heavy Equipment and Aggregate Truckers (HEAT)
• International Brotherhood of Electrical Workers (IBEW)
• Manitoba Government and General Employees’ Union (MGEU)
• Manitoba Heavy Construction Association (MHCA)
• Manitoba Hydro
• Manitoba Infrastructure and Transportation (MIT)
• Manitoba Public Insurance (MPI)
•Office of the Fire Commissioner 
• Winnipeg Fire & Paramedics Service (WFPS)
• Winnipeg Police Service (WPS)
• Workers Compensation Board of Manitoba (WCB)
• WORKSAFELY MHCA.

Visit SAFE Roads, for more information